Art Director / Senior Graphic Designer
Brand: Fresh Express
Background: Redesign of existing Twisted Caesar category packaging adding chicken for a specific well known retail customer. Package design needed to look premium to support price point and differentiate from existing Twisted Caesar category.
Objective: Explore design options that leveraged the existing Twisted Caesar branding assets but communicated the added chicken benefit. Leveraged image photography and color to elevate the item to a more premium category
Results: Created strategic design, art directed photography, created final production mechanical and worked closely with prepress and printer to assure color and printing quality. Item was delivered on a tight timeline and launched successfully with the customer.