Senior Designer
Client: Smart Balance Products
Background: Smart Balance family of healthy peanut butter looked dated on shelf compared to competitor packaging suffering market share loss
Objective: To increase market share and presence on shelf Smart Balance looked to redesign the Smart Balance peanut butter family line up with updated branding, key visuals and RTB message and claims
Results: Product photography, concept and design of new Smart Balance Peanut butter family. New packaging looks modern on shelf. Branding, sub branding, key visuals and RTB claims have been optimized on pack for a strong shelf presence.