Senior Designer / Art Director
Client: Qualia Glassware
Objective: Qualia team was looking for a unique premium package design that would stand out from competitor standard 4 color box packaging in a department store setting.
Role: Inspired by exploring various “out of category” product segment such as the perfume/cologne category, this is one of many concepts developed. Art Directed and photo retouch of photography, developed concept and design by exploring various box structures, textures and substrates. Final results were received well and led to a very successful product launch.