Senior Designer / Art Director
Client: Qualia Glassware
Objective: Qualia team was looking for a unique premium package design that would stand out from competitor standard 4 color box packaging in a department store setting.
Role: Inspired by exploring various “out of category” product segment such as the perfume/cologne category, this is one of many concepts developed. Although the client ultimately went in a different direction showing these types of “pushes” in design added to various discussions and further unique thinking leading to a successful final chosen design.