Senior Designer
Client: Fresh Express
Background: Fresh Express introduces seasonal recipes leveraging it’s brand recognition and innovation with Season’s Best graphics.
Objective: To create in market excitement, increase market share and presence on shelf Fresh Express redesigns its packaging introducing innovative Season’s Best recipe’s to the consumer.
Results: Concept and design of new Season’s Best family introducing new recipes for the winter, spring, summer and fall. Branding, sub branding and seasonal key visuals have been optimized on pack for a strong shelf presence.