Role: Design Manager and Art Director
Client: Reckitt Benckiser
Objective: Finish U.S. brand team was looking to refresh their package design and follow a market trend of showing the consumer the inside product. Due to cost changing substrate or carton packaging to a window structure was not considered a viable option by the Finish team.
Results: This challenge was explored during client and internal project kickoff. As Design Manager and Art Director I led a team of senior designers during the strategic creative phase presenting various fake window concepts to the client using their current carton structure. This very successful launch not only led to higher U.S. market gains on shelf but was adopted as a global design. This led to additional new business partnering with Reckitt Benckiser for challenging strategic creative projects.