Design Manager and Art Director
Client: Reckitt Benckiser
Background: Easy-Off was looking to refresh their cook top packaging to look more modern and relevant to the contemporary consumer.
Objective: Reckitt assigned the Marsh team to design a more modern and consumer friendly packaging to encourage purchase and frequency of use, to clearly communicate the efficacy of the product and to target the “Stove top” vs. “Cook top” owner.
Results: Led a senior team of designers through strategic creative phase, to pre-production to final production and release to printer. Explored and presented various design systems which successfully pushed the brand message, highlighting the critical “stove top” target message through strategically placed imagery and verbal queues. Relaunch was very successful for the Easy-Off Stove Top Cleaner category leading to increased sales.