Design Manager and Art Director
Client: Reckitt Benckiser
Background: ClingFree packaging is dated and needed a total redesign including brand logo refresh to excite a new, younger consumer and gain market share.
Objective: Refresh branding and overall footprint to highlight the product scent impacting with verbal and visual queues.
Results: Led a senior team of designers through strategic creative phase. Reviewed and chose various baby and woman model options for photo shoot. Explored and presented various design systems which successfully differentiated the product scent by color and key visuals as well as refresh branding.